Look past the store total.
Look at the product.
Product views, cart adds, checkout activity. xRay puts recorded events into a product funnel so you can decide where to look next.
For Shopify stores. Plans from $9.99 USD/month.
Follow the question,
not just the number.
Start broad. Find a product worth inspecting.
Then put its recorded activity in context.
- 01
Funnel overview
Compare product views, cart adds and checkout activity.
- 02
Product detail
Open a product to inspect its available funnel and activity.
- 03
Time trends
Explore recorded activity over time with a consistent date range.
- 04
Export & inspect
Take available data into a spreadsheet for further analysis.
Access varies by plan. Product drill-down is listed on Growth and above. Verify date boundaries, coverage and export scope before relying on a comparison.
A funnel is a starting point.
Not a verdict.
xRay counts events—not unique shoppers, linked cohorts or marketing attribution. Differences between stages help frame questions; they don't prove who moved through every step.
Checkout-completed events are not a guaranteed order total. Use Shopify orders for your sales records.
Read the guide to event funnels →